A brand mantra should be ________.
A)original,ambiguous,and straightforward
B)unique,complex,and inspirational
C)communicative,memorable and inspiring
D)competitive,sensitive,and simple
E)unique,sensitive,and explanatory

Question

Quizplus · Accepted Answer

A brand mantra should be communicative, meaning that it effectively communicates the brand's essence and positioning. It should also be memorable and inspiring to create a lasting impression on consumers. While being unique is important, it should not come at the expense of being easily understandable. Complexity and ambiguity should also be avoided to ensure that the brand mantra is easily digestible and actionable. Finally, sensitivity and simplicity are important, but competitiveness is not necessarily a key factor in creating a successful brand mantra.

A Brand Mantra Should Be ________