BMW's "The ultimate driving machine," and American Express' "Don't leave home without it," are all examples of ________.
A)brand slogan
B)brand personality
C)brand mission
D)brand architecture
E)brand vision

Question

Quizplus · Accepted Answer

These are examples of brand slogans which are short phrases or sentences that represent the brand's promise or value proposition to its target audience.

BMW's "The Ultimate Driving Machine," and American Express' "Don't Leave