________ are visual representations of consumer perceptions and preferences.
A) Procedural maps
B) Brain maps
C) Perceptual maps
D) Procedural models
E) Cognitive maps

Question

Quizplus · Accepted Answer

Perceptual maps are visual representations of consumer perceptions and preferences. They are used in marketing to better understand how consumers perceive different products or brands in relation to one another. By analyzing the positioning of different products on a perceptual map, marketers can identify areas where they can differentiate their own products from those of their competitors to better meet the needs and wants of their target consumers.

________ Are Visual Representations of Consumer Perceptions and Preferences