Coca Cola introduced zero-calorie,Coke Zero,and assured health conscious consumers that it tastes as good as the original.What did the company try to build when they conveyed the fact that Coke Zero contained almost zero calories per liter and hence is a healthier alternative?
A)points-of-difference
B)points-of-conflict
C)points-of-parity
D)points-of-presence
E)points-of-inflection

Question

Quizplus · Accepted Answer

The company tried to build points-of-difference by conveying that Coke Zero contained almost zero calories per liter, which made it a healthier alternative to the original Coca Cola. By doing so, they positioned Coke Zero as a unique product that differentiated it from other soft drinks in the market.

Coca Cola Introduced Zero-Calorie,Coke Zero,and Assured Health Conscious Consumers That