Marketers must try to balance increased spending on search advertising,social media,direct email,and text/SMS marketing efforts with appropriate spending on _________________.
A) integrated marketing communications
B) traditional marketing communications
C) traditional selling
D) traditional mass communications
E) corporate communications
Correct Answer:
Verified
Q46: Marketers at Oh Le Pte Ltd believe
Q46: What are customer touch points?
A) all aspects
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Q54: The _is a customer-centered,"sense-and-respond" philosophy.
A)the product concept
B)the
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Q56: _ is based on the development, design,
Q56: _ recognizes and reconciles the scope and
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Q90: The _ concept holds that consumers will
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