The ____________is a customer-centered,"sense-and-respond" philosophy.
A)the product concept
B)the production concept
C)the selling concept
D)the marketing concept
E)the holistic marketing concept

Question

Quizplus · Accepted Answer

The marketing concept is a customer-centered philosophy that focuses on understanding and meeting the needs and wants of customers. It involves creating products or services that satisfy those needs and wants, and then promoting and selling them effectively. This approach is often referred to as a "sense-and-respond" philosophy, as companies must be able to sense changes in customer preferences and respond quickly in order to stay competitive. The other concepts listed (product, production, selling, and holistic marketing) do not place as much emphasis on the customer's needs and wants.

The ____________Is a Customer-Centered,"sense-And-Respond" Philosophy