What are customer touch points?
A) all aspects of the offering that directly affect consumer preferences
B) all needs and wants of customers
C) all direct or indirect interactions between the customer and the company
D) all interactions between customers and competitors
E) all factors that affect buying behavior

Question

Quizplus · Accepted Answer

Customer touch points are all the direct or indirect interactions between the customer and the company. These touchpoints can occur through various channels such as social media, website, email, phone, in-store, etc. Understanding and optimizing these touchpoints is crucial for businesses to enhance customer experience and improve overall sales. Choices A, B, D, and E are not completely accurate definitions of customer touchpoints.

What Are Customer Touch Points