________ is/are the most effective tool at later stages of the buying process,particularly in building up buyer preference,conviction,and action.
A) Direct and interactive marketing
B) Events and experiences
C) Word-of-mouth marketing
D) Personal selling
E) Public relations
Correct Answer:
Verified
Q37: _ channels consists of neighbors,friends,family members,and associates
Q38: A well-chosen celebrity can draw attention to
Q39: A(n)_ appeal elaborates on a non-product-related benefit
Q40: Most of the recent growth of nonpersonal
Q41: Companies must consider several factors in developing
Q43: Many companies set promotion expenditures at a
Q44: Companies must allocate the marketing communications budget
Q45: Personal selling is the most effective tool
Q46: Communication tools vary in cost-effectiveness at different
Q47: Which of the following is NOT one
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