Communication option are often more effective when used in tandem.________ relates to the extent to which different associations and linkages are emphasized across communication options.

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Quizplus · Accepted Answer

Complementarity refers to the degree to which different communication options enhance and support each other. It suggests that using multiple communication options in tandem can be more powerful than using them individually, and can create a more comprehensive and cohesive message.

Communication Option Are Often More Effective When Used in Tandem