Once a manufacturer has identified the appropriate channel for its new product,that channel is likely to remain effective over the whole product life cycle.

Question

Quizplus · Accepted Answer

The effectiveness of a channel may change over the product life cycle due to various factors such as changes in market demand, competition, and technological advancements. Therefore, manufacturers need to regularly evaluate and adapt their distribution channels to ensure continued success.

Once a Manufacturer Has Identified the Appropriate Channel for Its