Your product has low brand loyalty in its category; brand choice is often made by the consumer in the store,often at the very moment of purchase.Which promotion strategy would hold the greatest opportunity for incremental sales for your product

Question

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A push strategy focuses on taking the product to the consumer, often through in-store promotions and point-of-sale displays, which can influence consumers at the moment of purchase, especially when brand loyalty is low.

Your Product Has Low Brand Loyalty in Its Category; Brand