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Firms Have Decided to Raise Fees and Lower Service to Those

Question 31

Multiple Choice

Firms have decided to raise fees and lower service to those customers who barely pay their way and to coddle big spenders to retain their patronage as long as possible,an example of organizing customers by ________.


A) purchase frequency
B) profit tiers
C) psychographic characteristics
D) social influence
E) none of the above

Correct Answer:

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