There is a(n)________ where consumer perceptions on a service dimension would be deemed satisfactory,anchored by the minimum level consumers would be willing to accept and the level that customers believe can and should be delivered.

Question

Quizplus · Accepted Answer

The description provided in the question suggests the concept of "zone of tolerance" which refers to the range of acceptable variation in service delivery as perceived by customers. It is anchored by the minimum level a consumer would be willing to accept and the level that customers believe can and should be delivered. Thus, option B is the most appropriate choice.

There Is A(n)________ Where Consumer Perceptions on a Service Dimension