After sending registered letters to the roofing company,numerous attempts to contact the president of the company by phone,and sending copies of the complaint to the Better Business Bureau,you finally received a response from the firm that did not satisfy you.In desperation,you decided to have another company complete the repairs to your home.This is an example of what kind of customer switching behavior on your part

Question

Quizplus · Accepted Answer

This is a clear example of customer switching in response to service failure, as the roofing company did not provide satisfactory service and the customer had no choice but to switch to another company.

After Sending Registered Letters to the Roofing Company,numerous Attempts to Contact