After visiting a local car dealer and having your car serviced,a day later you receive a phone call from a research firm asking you to comment on your service experience.This is part of the manufacturer's quality control over its dealers and the firm's audit of the service performance by collecting _________.

Question

Quizplus · Accepted Answer

The research firm is collecting "voice of the customer measurements" by asking the customer about their service experience. This is part of the manufacturer's quality control over its dealers and audit of service performance. Options A, B, C, and E are not accurate because none of them fully capture the purpose of the research firm's call.

After Visiting a Local Car Dealer and Having Your Car