All consumers pass through all five of the stages of buying process when in a buying situation.

Question

Quizplus · Accepted Answer

While most consumers go through some variation of the five stages (problem/need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation), not all buyers go through all five stages for every purchase. Some may skip certain stages or go through them in a different order depending on the circumstances.

All Consumers Pass Through All Five of the Stages of Buying