________ includes all the actual and potential rival offerings and substitutes that a buyer might consider.
A) Competition
B) The product offering
C) A value proposition
D) The supply chain
E) The marketing environment
Correct Answer:
Verified
Q28: Value reflects _.
A) the price consumers are
Q29: A(n)_ need is a need that the
Q30: In response to giant retailers and category
Q31: A(n)_ need is one that motivates the
Q32: During market segmentation analysis,the marketer identifies which
Q34: Industry boundaries are blurring rapidly as companies
Q35: The identification and profiling of distinct groups
Q36: The _ is a long channel stretching
Q37: In response to threats from such companies
Q38: The _ includes the actors involved in
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