At the heart of any marketing program is the ________-the firm's tangible offering to the market.

Name: At the heart of any marketing program is the ________-the firm's tangible offering to the market.
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The product is the tangible offering of a firm to the market. It includes goods, services, and ideas that meet the needs and wants of customers. The other options (service offer, sales support team, packaging, and auxiliary offer) are all related to the product but are not the product itself.

At the Heart of Any Marketing Program Is the ________-The