The ________ holds that the organization's task is to determine the needs,wants,and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.

Question

Quizplus · Accepted Answer

The definition given in the question aligns with the societal marketing concept, which focuses not only on meeting the needs of the target market but also on ensuring that the organization's actions benefit society as a whole. The other answer choices do not fully capture this concept.

The ________ Holds That the Organization's Task Is to Determine