According to Theodore Levitt,who drew contrasts between the selling and marketing concepts,________ is preoccupied with the need to convert products into cash.

Question

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Theodore Levitt drew contrasts between the selling and marketing concepts, and in the selling concept, the focus is on converting products into cash. Marketing, on the other hand, is focused on identifying and satisfying customer needs. Direct marketing, holistic marketing, and service marketing all have broader and more customer-focused approaches than the selling concept.

According to Theodore Levitt,who Drew Contrasts Between the Selling and Marketing