________ is direct communication to a consumer that is conducted over the telephone.

Question

Quizplus · Accepted Answer

Telemarketing is the direct communication conducted over the phone where the seller contacts the potential customer to make a sale or promote a product or service. Direct order refers to the selling proposition where the buyer initiates contact with the seller to make an immediate purchase of a product or service. Direct-response advertising is a type of advertising that solicits an immediate response from the customer through an advertisement. Direct selling involves face-to-face interaction between the seller and buyer, whereas promotional selling is a type of sales promotion wherein the salesperson attempts to persuade the buyer to make a purchase by offering additional incentives.

________ Is Direct Communication to a Consumer That Is Conducted