An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup.In terms of the communication model,the medium of this ad is ________.

Question

Quizplus · Accepted Answer

The medium of this ad refers to the channel or vehicle used to convey the message, in this case, Ladies' Home Journal magazine. Melina Kanakaredes is the spokesperson or endorser of the product, the readers who redeem the coupon are the audience, and Maybelline is the brand. The target market to whom Melina Kanakaredes appeals is not the medium of the ad itself.

An Ad for Maybelline Age-Minimizing Makeup in Ladies' Home Journal