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Chevrolet Runs a Promotion Whereby Consumers Can Redeem Two Free

Question 98

Multiple Choice

Chevrolet runs a promotion whereby consumers can redeem two free single-day ski lift tickets at their local dealer through a test-drive promotion.According to the communication model,the people coming into the dealership to test-drive a vehicle are the ________.


A) encoders
B) message
C) source
D) medium
E) feedback

Correct Answer:

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