A newspaper article announced that VoiceStream Wireless,the nation's sixth-largest wireless carrier,was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones.Of which element of the promotion mix is this an example?
A)sales promotion
B)advertising
C)public relations
D)personal selling
E)product

Question

Quizplus · Accepted Answer

This is an example of public relations, as it involves managing the public image and perception of the company by announcing a name change and a new spokesperson.

A Newspaper Article Announced That VoiceStream Wireless,the Nation's Sixth-Largest Wireless