If you visit www.diamondsareforever.com,you can design your own ring.This site,which is operated by De Beers,then allows you to email a picture of your ring to friends and relatives.This way,they can share in the excitement and be informed of the Web site's existence.De Beers is using ________.
A)shilling
B)viral marketing
C)stealth marketing
D)direct marketing
E)virtual marketing

Question

Quizplus · Accepted Answer

The scenario describes viral marketing, which involves using social media and other platforms to spread marketing messages through word-of-mouth and sharing to reach a wider audience. By allowing customers to design their own rings and share them with friends and relatives, De Beers is encouraging viral sharing of their brand and product.

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