In the ________ phase of new-product development,marketers use a variety of sources to come up with a potentially new product that would benefit customers and be compatible with the company mission.
A)idea generation
B)problem recognition
C)perceptual mapping
D)positioning strategy
E)product screening

Question

Quizplus · Accepted Answer

Idea generation is the phase of new-product development in which marketers use a variety of sources to come up with potentially new product ideas that would benefit customers and be compatible with the company mission. This phase typically involves gathering customer feedback, conducting market research, and brainstorming sessions to generate new and innovative product concepts. The other options mentioned in the question (B)problem recognition, (C)perceptual mapping, (D)positioning strategy, and (E)product screening are all part of later phases in the new-product development process.

In the ________ Phase of New-Product Development,marketers Use a Variety