The last stage in the new-product development process is ________.
A)commercialization
B)business analysis
C)idea generation
D)concept testing
E)product concept development

Question

Quizplus · Accepted Answer

Commercialization is the last stage in the new-product development process where the product is finally introduced into the market after all the previous stages have been completed. In this stage, the focus is on creating awareness, generating demand, and ensuring that the product is available and accessible to the target audience.

The Last Stage in the New-Product Development Process Is ________