Unlike innovators,early adopters ________.
A)compose the smallest of the adopter categories
B)have greater concern for social acceptance
C)have stronger physiological needs than others in the population
D)are light media users
E)are more worldly than the rest of the population

Question

Quizplus · Accepted Answer

Early adopters have a greater concern for social acceptance and are willing to take risks to be seen as trendy and innovative in their social circle. This motivation for social acceptance sets them apart from innovators and other adopter categories.

Unlike Innovators,early Adopters ________