Which of the following statements about the adopter categories is true?
A)More than 50 percent of the population is classified as late majority adopters.
B)Early adopters are risk aversive.
C)Early majority adopters are typically middle class and like to buy established products.
D)Innovators are a much larger group than laggards.
E)Late majority adopters are typically unconcerned about social acceptance.

Question

Quizplus · Accepted Answer

According to the adopter categories, early majority adopters are typically middle class and like to buy established products. The other statements are incorrect.

Which of the Following Statements About the Adopter Categories Is