A retailer that wanted to target prospective grooms between the ages of 21 and 40 who are within six months of their marriage is using ________ segmentation to define its target market.
A)lifestyle
B)behavioral
C)socioeconomic
D)demographic
E)ethnicity

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on measurable characteristics such as age, gender, income, education level, etc. In this case, the retailer is targeting prospective grooms based on their age and proximity to their wedding, which are both demographic factors.

A Retailer That Wanted to Target Prospective Grooms Between the Ages