Pat thought he had received the best deal on his new car.Shortly after the purchase,Pat started to notice certain disadvantages of his new car as he learned more about other cars available.Pat is experiencing ________.
A)perceived risk
B)multitasking
C)cognitive dissonance
D)sensory marketing
E)consumerism

Question

Quizplus · Accepted Answer

Pat's experience of realizing disadvantages of his new car and feeling conflicted due to knowing of other options available is an example of cognitive dissonance, a psychological term used to describe the mental discomfort or conflict experienced by a person who holds two or more contradictory beliefs, attitudes, or values simultaneously.

Pat Thought He Had Received the Best Deal on His