Leah enjoys designing her own cards at kiosks at Hallmark card shops.Through the use of a computer program,she can select pictures that best communicate her message,and then she can type in her own message.Once her card is printed,she pays for it just as if she purchased it off the rack.In this case,Leah is reacting positively to which situational influence?
A)the physical environment
B)microculture
C)reference groups
D)consumerism
E)time poverty

Question

Quizplus · Accepted Answer

Leah's positive reaction is due to the fact that she enjoys the experience of using the computer program at the kiosks in the Hallmark card shops. This positive experience is a result of the physical environment that Hallmark has created for its customers.

Leah Enjoys Designing Her Own Cards at Kiosks at Hallmark