Cyber-hangouts in Europe try to increase customer traffic with computer game competitions.In doing so,the retailers show their awareness of the importance of ________ in designing the activities offered in the store.
A)lifestyle
B)self-concept
C)family life cycles
D)situational influences
E)social class

Question

Quizplus · Accepted Answer

Situational influences refer to the factors that can affect consumer behavior in a specific situation, such as the environment or context. By organizing computer game competitions, retailers are creating a specific situation to attract customers.

Cyber-Hangouts in Europe Try to Increase Customer Traffic with Computer