Which of the following is a true statement about the steps in the marketing research process?

Question

Quizplus · Accepted Answer

Defining the research problem is the first step in the marketing research process. This step helps clarify the objectives and the nature of the problem, and it guides decision-making throughout the research process. The research design, method of data collection, sample, and analysis should all be determined based on the defined research problem.

Which of the Following Is a True Statement About the Steps