The first step in the marketing research process is to ________.

Name: The first step in the marketing research process is to ________.
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Question

Quizplus · Accepted Answer

The first step in the marketing research process is to clearly understand the information needed by managers. This involves defining the problem, specifying research objectives, and developing hypotheses. Only after this step can the researcher move on to determine how data will be collected, select samples, and determine research design.

The First Step in the Marketing Research Process Is to ________