Cellular providers who have begun signing deals with business partners wanting to market products based on specific phone users' locations and calling habits are participating in a new trend called ________.

Question

Quizplus · Accepted Answer

The trend described involves analyzing data on phone users' locations and calling habits to provide insights into their behavior, which is known as reality mining. Telemarketing involves directly contacting customers by phone to sell products, data warehousing involves storing and managing large amounts of data, virtual mining does not relate to this context, and prediction marketing involves using data to make predictions about customers' behavior rather than analyzing existing behavior patterns.

Cellular Providers Who Have Begun Signing Deals with Business Partners