Making adjustments to the marketing plan is part of ________.

Question

Quizplus · Accepted Answer

Implementation and control involves monitoring the marketing plan as it is being executed and making necessary adjustments to ensure its success. Therefore, making adjustments to the marketing plan is part of implementation and control. SWOT analysis and portfolio analysis are components of situation analysis, while return on marketing investment processes are focused on measuring the effectiveness of marketing efforts rather than making adjustments to the plan.

Making Adjustments to the Marketing Plan Is Part of ________