Reach and frequency of advertising, timeliness and accuracy of competitive intelligence, and consumer word-of-mouth activity are all examples of ________.

Question

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Marketing metrics refer to various data and measurements that are used to evaluate the effectiveness of marketing programs, such as reach and frequency of advertising, timeliness and accuracy of competitive intelligence, and consumer word-of-mouth activity. ROMI (return on marketing investment), action plans, SBU (strategic business unit) objectives, and situation analyses are all related to marketing planning and strategy, but do not specifically address measurement and evaluation of marketing performance.

Reach and Frequency of Advertising, Timeliness and Accuracy of Competitive