A firm that focuses on a ________ orientation is likely to view the market as a homogeneous group that will be satisfied with the basic function of a product.
A)production
B)consumer
C)sustainability
D)CRM
E)TQM

Question

Quizplus · Accepted Answer

A production-oriented firm focuses on producing a high volume of products efficiently and at a low cost. This orientation assumes that consumers are primarily concerned with product availability and affordability rather than specific features or functions. Therefore, a production-oriented firm may view the market as a homogeneous group that will be satisfied with the basic function of a product.

A Firm That Focuses on a ________ Orientation Is Likely