A market position refers to ________.
A)the organization's decision to use no more than two elements of the marketing mix
B)the location where the organization sells its products
C)the specific means the organization uses to distribute its products
D)how the target market perceives a product in relation to competitors' products
E)the strategic planning and execution of the marketing mix

Question

Quizplus · Accepted Answer

A market position refers to how a product or brand is perceived by the target market in relation to competitors' products. It is about establishing the unique value proposition of a product or brand in the minds of customers in a particular market. Market position is one of the key elements of strategic marketing planning, and it helps organizations differentiate themselves from competitors and create a sustainable competitive advantage.

A Market Position Refers to ________