Which of these statements about mass marketing is true?
A) A mass marketing strategy is always preferable to a target marketing strategy.
B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing.
C) Mass marketing can be cost effective.
D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
E) Automakers typically use a mass marketing strategy.

Question

Quizplus · Accepted Answer

Mass marketing can be cost-effective as it involves economies of scale, where the cost per unit decreases with an increase in production. This means that the cost per unit of advertising and distribution decreases as the company produces and sells more products.

Which of These Statements About Mass Marketing Is True