A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.
A) popular culture
B) value chain
C) marketing mix
D) marketing concept
E) mass market

Question

Quizplus · Accepted Answer

A mass market consists of all potential customers in a given market, regardless of their specific needs and wants. It is considered a broad approach to marketing, where companies develop products and marketing strategies that appeal to a wide variety of customers rather than targeting a specific niche. The other options provided do not fit the description of a mass market.

A ________ Consists of All Possible Customers in a Market