A value proposition includes the whole bundle of benefits the firm promises to deliver, not just the benefits of the product itself.

Question

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The value proposition of a firm includes a combination of benefits including the product/service benefits as well as additional benefits such as customer service, brand reputation, delivery options, etc. Therefore, a value proposition is the entire bundle of benefits that a firm promises to deliver to its customers.

A Value Proposition Includes the Whole Bundle of Benefits the Firm