When a firm analyzes the marketing environment, it is LEAST likely to look at which of the following?
A) the firm's current strengths
B) the firm's current weaknesses
C) the actions of competitors
D) the state of the economy
E) the firm's ideas for developing a new product

Question

Quizplus · Accepted Answer

The firm's ideas for developing a new product are not a part of the marketing environment analysis. The other options (A-D) are crucial in understanding and analyzing the marketing environment.

When a Firm Analyzes the Marketing Environment, It Is LEAST