A ________ is a distinctive group of customers within a larger market who are similar to one another in some way and whose needs differ from other customers in the larger market.
A) market segment
B) popular culture
C) mass market
D) market mix
E) market position

Question

Quizplus · Accepted Answer

A market segment is a group of customers who share similar characteristics and needs. They are distinct from other customers in the larger market and require a tailored marketing approach. Segmenting a market allows businesses to better target their marketing efforts, creating products and services that meet the specific needs of each segment. This can lead to increased customer satisfaction and loyalty, as well as more efficient use of marketing resources.

A ________ Is a Distinctive Group of Customers Within a Larger