The first phase of market planning is to ________.
A) identify a target market
B) calculate production costs
C) develop a value chain
D) determine a market position
E) analyze the marketing environment

Question

Quizplus · Accepted Answer

The first phase of market planning involves analyzing the marketing environment. This step is crucial for understanding the external factors that can impact the marketing strategy, such as economic, social, technological, and competitive elements.

The First Phase of Market Planning Is to ________