The ________ is a document that describes the marketing environment, outlines the marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy.
A) marketing mix
B) marketing plan
C) value proposition
D) value chain
E) channel of distribution

Question

Quizplus · Accepted Answer

A marketing plan is a comprehensive document that details a company's overall marketing strategy, including the marketing mix and target market, and identifies specific actions that will be taken to achieve marketing objectives. It outlines who will be responsible for each part of the plan and sets goals to measure success. A value proposition is a statement that communicates the unique value a company provides to its customers. The value chain is the set of activities a company uses to create and deliver a product or service to its customers. The channel of distribution is the path that a product takes from the producer to the end consumer.

The ________ Is a Document That Describes the Marketing Environment