A ________ is defined as a market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts.
A) social network
B) mass market
C) marketplace
D) value chain
E) target market

Question

Quizplus · Accepted Answer

A target market is a specific group of customers towards whom a company directs its marketing efforts. The target market is usually defined by a set of characteristics, such as age, gender, income, education level, or lifestyle, that make the customers more likely to buy a company's products or services. By focusing on a target market, a company can tailor its marketing strategies and messages to meet the needs and expectations of its most promising customers, and differentiate itself from competitors who may be targeting different segments.

A ________ Is Defined as a Market Segment on Which