Consumers usually know a good deal about ________ and are loyal to specific brands.
A) specialty products
B) unsought products
C) impulse products
D) MRO products
E) emergency products

Question

Quizplus · Accepted Answer

Specialty products are unique or expensive products that consumers have a high level of involvement with and may research extensively before purchasing. Therefore, they are more likely to know more about the product and be loyal to specific brands.

Consumers Usually Know a Good Deal About ________ and Are