In the new product development process,a description of the features a product will have and the benefits those features will provide a customer is called a ________.
A)product idea
B)product concept
C)product image
D)product innovation
E)product adoption

Question

Quizplus · Accepted Answer

A product concept includes a description of the features a product will have and the benefits those features will provide to the customer. A product idea is simply a basic concept for a new product, while a product image refers to how the product is perceived by consumers. Product innovation refers to the process of developing new or improved products, and product adoption is the process by which consumers start using a new product.

In the New Product Development Process,a Description of the Features